How It Works - The Basics of Using SponsoredBackgrounds.com (SB)

Sponsoredbackgrounds.com (SB) is an easy-to-use tool which allows you to turn your Twitter background image into an advertising and announcement platform.

By registering as a "Good Cause" or "Advertiser", you can enlist others to promote your company or charity. Each paid advertisement comes with up to three times the number of paid tweets as other services AND the banner impression residing in the Publisher's profile background image.

There is also a free Banner Maker tool that lets average users place messages and pictures on their Twitter backgrounds. When you want your original Twitter background image back, you simply click "Restore Background". We hope you enjoy the use of this feature and we've included several SB themes for posting text and photos on your Twitter background.

How It Works for Advertisers ("Good Causes", See Below)

Step 1: Upload Funds and Make an Offer

Step 2: Upload Banner and Create a Sponsored Tweet

Step 3: Approve and Manage Publishers

Our Ad Targeting Strategy
Every campaign is a 3 day campaign. Each campaign includes no less than 3 total tweets during the highest traffic hours on Twitter. Each campaign includes a background banner graphic up to 200 x 600 pixels in size. We target publishers by two measured criteria: 1) We market publishers for you that see themselves as influential or experts in categories that you will pre-select; 2) We also like to target publishers with a certain number of followers. Research tells us that click through rates are higher with lower number of followers. For example: it's more than twice as effective to target 10 publishers that have 2,000 followers than 1 publisher that has 20,000 followers, with everything else being equal. We've found very few exceptions to this rule.

Making Ad Offers
Each offer that you make (minimum of $.01) will be the maximum amount you will pay per follower impression until you reset a new offer or create a new campaign. A follower impression equals every follower that a registered SB publisher has. We realize that not all follower impressions are created equal and we compensate according to a Publisher's Twitter influence as measured by Twitter grader and a several "in house" calculations which are built right into the compensation model. We are so confident in our compensation and ad targeting model that we believe you will see at least a 20% performance increase over our closest competitors. Each publisher will be paid between 40% and 100% of your offer.

You can start dialing in your ad campaigns by removing low-performing publishers from your Campaign Tracker, which is accessible to advertisers only. We suggest that you set your compensation threshold at least $.03 to start.

Ad Tracking
For your convenience, SB has integrated with Bit.ly and their API, the internet's leading shortening service and performance tracking software. You don't need to leave SB to measure performance and manage publishers. Just go into your advertiser settings and follow the simple directions to include your Bit.ly account information. You can use any link service you would like, however. To view statistics you simply click on the "Campaign Tracker" link in your navigation bar. From there you can view your stats by campaign or by publisher.

Quality Control
Quality control for Paid Advertising customers is handled in several ways: A) Publishers must meet minimum rating requirements to post ads. B) We send bots out every hour during the campaign to make sure the background is never changed during the campaign. If for any reason this happens, you will automatically receive a full credit on your account. C) Every publisher is checked by hand to make sure they are conforming to content standards regarding SB's advertising standards for content, including profanity or extreme views. D) Each publisher is paid according to their Twitter Grade, so the amount you offer is always the most you will ever pay for that follower impression. E) You can remove publishers for any reason including performance. F) Each publisher is a confirmed market influencer in your business category.

How It Works for Good Causes

Charities, Good Causes, Political Campaigns and the like can expand their social media and Twitter visibility exponentially by ordering the "Good Cause" monthly subscription for only $49.95 per month. This package features unlimited downloads of your background banner graphic through SponsoredBackgrounds.com. With only one click, your followers can upload your banner, which in turn triggers an automatic retweet of your current promotional announcement as well. SB can also assist you with the fulfillment of a large volume of Twitter invites by contacting over10k@sponsoredbackbgrounds.com with a detailed request. Publishers are not compensated for Good Cause Campaigns. Where applicable, see ad tracking and quality control sections.

How It Works for Publishers

Step 1: Register, Get Rated and Pick Categories

Step 2: Check Your Inbox for Offers

Step 3: Approve Ads and Make Money!

Publishers
SponsoredBackgrounds.com (SB) lets you easily post messages and run ads on your Twitter Backgrounds. By leveraging the space in your background, and in the tweets themselves, you have a revenue stream with some excellent potential. We believe you will find our compensation better for the average publisher compared to other services. Celebrities should find our monetization model more sustainable for the advertiser and in most cases, more lucrative. Once you have established yourself as a publisher in our ad network, advertisers can automatically include you in all of their future campaigns, so you can build relationships for the long term.

Receiving Offers
SponsoredBackgrounds.com requires an advertiser to offer a minimum amount on a per follower impression basis so we will be sending you all offers based on the categories you have chosen. You will also receive other offers not in the categories you have chosen if the advertiser is marketing to a larger market, such as the consumer market.

Disclosure
Every paid Tweet Message is done for you. All three messages clearly state the fact that this is a sponsored tweet.